The 10 Most Annoying, Overused Types Of Sportsbook Tweets

The online operators’ social media managers all seem to have studied the same playbook
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Whatever the original hopes and dreams for social media might have been — a place to connect, share, amuse, and perhaps distract from heavy issues — it has all gone tragically awry. Disinformation, division, and disrespect will, unfortunately, be central to the legacy of Facebook, Twitter, and most of the other apps.

Every company trying to connect with the public needs to have a social media presence, however, and comparatively speaking, the online sportsbook accounts on Twitter are relatively harmless. They’re not trying to sow discord or uproot democracy, as far as we can tell. Sometimes the tweets are funny, and for customers who use the sportsbooks, they’re often informative in terms of knowing what promos and boosts are available on a given day.

But they can also be incredibly annoying — especially if you follow every major mobile sportsbook and begin to notice that there are certain Twitter tropes nearly all of them engage in. What follows is a countdown of the 10 most irksome types of sportsbook tweets, starting with the mildly irritating and overdone and building to the truly egregious and infuriating.

10. Celebrating people’s winning parlays

This is an all-but-necessary business practice and it can at times be informative, hence its appearance at the bottom of the top 10. Parlays are where the sportsbooks clean up. The hold percentage is three to four times as high as it is on straight bets. So it makes perfect sense that books want to promote winning parlays and encourage bettors to chase that (usually unattainable) dream. They all do it, from DraftKings to FanDuel to Caesars and the rest, and they often can’t help but include the emoji described as “money-mouth face”:

It’s fairly inoffensive, and sometimes a parlay hits that’s so crazy that us journalists spin the tweets into an article, but at the same time, these tweets are a major jealousy trigger for the countless sports gamblers who’ve never seen one of their longshot parlays come in.

9. Our boost hit

Every day, most of the sportsbooks offer a few odds boosts, and when one comes in, they celebrate it. Two problems: If you didn’t bet it, you feel moderately bitter; if you did bet it, sure, you won money, but there’s no pride in knowing you tailed a bet the sportsbook came up with. (And rarely do the sportsbooks tweet about it when their boost whiffs.)

Here’s a recent example, complete with that money-mouth face again:

8. Sad about not having stuff to bet

Yeah, it sucks when football season ends or when the NBA has a few days off for the all-star break. But it’s also OK to take a night off from betting every once in a while. In fact, it’s unhealthy not to step back on occasion. Anyway, this type of sportsbook tweet is innocent and amusing enough, but boy oh boy do all the social media managers seem to share a brain with these.

And let’s acknowledge the bizarro cousin of the “sad there’s nothing to bet” tweet, the uplifting “happy there’s something to bet” post:

7. GIFs/memes about bettors feeling good

These take a few different forms, but what they all have in common is the risk of causing emotional distress for the bettor reading the tweet. Maybe you’re on the other side of the bet and feeling bummed. Or you’re on the right side of the bet, but it isn’t over yet and your joy (and bankroll) could be fleeting.

Anyway, this is the classic sort of tweet that’s playful and fun in theory, but carries a high likelihood of pissing people off.

6. The seen-it-a-million-times sweating/nervous GIF

Pretty much self-explanatory here. These GIFs were amusing the first 14,000 times you saw them, but maybe it’s time for Peele and Denzel to give way to a new generation of anxiety-oriented visuals.

5. Big bet alert!

This is one that can be useful for gambling reporters who may be inclined to write about particularly noteworthy wagers, but that usefulness is overruled for most folks by the way it rubs in that there are people out there who have a lot more money available to risk than you do.

By the way, while the FanDuel and BetMGM social teams were paying close attention in class, it appears the DraftKings tweeters were dozing off and missed the lesson about using the phrase “big bet alert.”

4. Rubbing in a bad beat

For Scott Van Pelt, bad beats equal great content. But for a bettor, is there anything worse than having what appeared to be the right side of a wager, only for it turn into the wrong side at the last second — and seeing the sportsbook where you just lost money leaning into your pain?

3. Desperately seeking engagement

If you work in social media, you’re incentivized to come up with ways to get people to not just view a tweet or “like” a tweet, but respond to it, quote-tweet it, etc. And in a sense, the open-ended question to stimulate carefree discussion is perhaps emblematic of the pure spirit with which social networks were conceived.

But it’s also kinda pathetic to be fishing this hard for a response.

2. Name a [blank]

This is the “desperately seeking engagement” category dragged through a river of sewage. If these tweets don’t annoy you, you might just need a complete personality overhaul.

1. Who won a bet tonight?

This is the absolute worst, the nut low of sportsbook Twitter. These tweets are a complete unforced error by the operators and their social media teams, as they act as a kick in the gonads to any bettor who had a losing night.

Negative bonus points for using the money-mouth face emoji, obviously.

Photo: Shutterstock


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