Caesars Tabs Ex-ESPN Anchor Trey Wingo As Chief Trends Officer

Caesars Sportsbook continued its extensive makeover and rebranding from William Hill
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The public makeover of Caesars Sportsbook continued apace Wednesday when it named former ESPN anchor Trey Wingo its chief trends officer and brand ambassador for sports betting content.

Wingo, who left ESPN last November after 23 years with the Disney-owned network and was one of its most prominent faces for NFL coverage, will be using Caesars’ platform to develop and create content for distribution across social media and other outlets.

“I want to tell the stories behind the odds,” Wingo said in a statement released by Caesars. “I am excited about where the Caesars brand is going, and I wanted to be part of the team that is creating content to engage our sports bettors.”

Caesars Sportsbook, which also is the exclusive odds provider for CBS Sports, has been undergoing a huge public makeover in its rebranding from William Hill. It unveiled a national “We Are All Caesars” ad campaign earlier this month fronted by actor J.B. Smoove to drum up attention in the 14 states (and District of Columbia) where it currently operates, including the top three markets of New Jersey, Nevada, and Illinois.

Caesars also has market access to three additional states, including Arizona, which is expected to launch sports betting in time for the NFL season.

There should be some familiarity with the Caesars product for Wingo since ESPN had been using William Hill as its exclusive betting lines provider after the network signed a multiyear deal with the oddsmaker in September.

Chance to leverage Wingo’s NFL knowledge

Wingo’s extensive NFL knowledge — he was ESPN’s first anchor of NFL Live when it launched in 2003 and a fixture for NFL Draft coverage — offers Caesars a quick potential path to expand its sports betting reach. Betting on NFL games is a major driver of the vertical throughout the United States, and the 2021 season is a significant one for the league, which has publicly embraced legalized wagering and made Caesars one of its official partners along with DraftKings and FanDuel in April.

Beyond the NFL, Wingo has covered golf majors, tennis grand slams, and the Olympics in addition to anchoring coverage of the NCAA Women’s Final Four. He also served as co-anchor of Golic and Wingo, one of ESPN’s more popular syndicated morning radio shows, and had joined Pro Football Network in March as an equity partner and content provider.

“We believe one way of treating our sports bettors as royalty is to give them the content they are craving. We are thrilled to make someone as talented and respected as Trey part of the Caesars Sportsbook team,” said Eric Hession, co-president of Caesars Digital. “Few sports media personalities can match Trey’s combination of sports experience, insightful analysis, and ability to deliver content in an entertaining way. We are proud to welcome him to the Empire.”

Photo: Shutterstock

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