Early Action Report: How Canada Is Betting The Super Bowl

British Columbia sports bettors are strongly backing the underdog Bengals
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With Super Bowl Sunday just days away, Canadian sports bettors are locking in their wagers with the legal, provincially run sportsbooks across the country. Most of the betting action will take place this weekend as we inch closer to the big game between the Los Angeles Rams and the Cincinnati Bengals, but there are some interesting betting trends already developing in the different regions of Canada.

We checked in with sportsbooks in Ontario, the Maritime provinces, and British Columbia to see where the action is so far.

British Columbia — British Columbia Lottery Corporation — PlayNow

Rams -4, total 48.5

British Columbia’s local sportsbook is on track to double its Super Bowl betting record now that players have the option to place single bets on the big game, according to Matt Lee from BCLC communications. BCLC is estimating that more than $2 million in wagers will be placed on PlayNow.com for the big game and is taking over 80 different Super Bowl bet types. (All data accurate as of 12 p.m. ET on Tuesday.)

Moneyline: 82% of bettors wagering on the Bengals.

Spread: Just over half of wagers on Cincinnati.

Total: More than half of bettors wagering on over 48.5 points.

Most popular game prop: MVP. Clear split between Rams receiver Cooper Kupp and Rams defensive end Aaron Donald.

Most popular player prop: Odell Beckham Jr. number of receptions. Over five receptions is getting 92% of the action.

Most popular novelty bet: Bettors believe the national anthem will be under the 100-second total. BCLC did not provide an exact percentage of bets for this prop.

 

Ontario — Ontario Lottery and Gaming Corporation’s PROLINE +

Rams -4.5, total 48.5

PROLINE + has more than 80 offerings for the Super Bowl and launched a pair of Super Bowl promotions within the last week, including matching first deposits for new users up to $500 and offering up a $100 sports bonus on wagers placed specifically on the Super Bowl. It also became the first sportsbook to partner with the NFL in Canada. With a population of roughly 15 million, Ontario bettors will make up the overwhelming majority of Canadians wagering on the Super Bowl this year. (All data accurate as of 6 p.m. ET on Monday.)

Moneyline: 58% of wagers are on the Rams to win.

Spread: Data not available at time of publish.

Total: 52% of money on the over.

Most popular game prop: Longest field goal made. Under 47.5 yards is taking 76% of the bets.

Most popular player prop: Joe Burrow rushing yards. Over 11.5 yards is taking 62% of the bets.

Most popular novelty bet: Length of the national anthem. Over one minute and 35 seconds is taking 66% of the bets.

Interesting betting trend: Most one-sided bet is whether or not a field goal will be made in the first quarter with 98% backing yes.

Maritime provinces — Atlantic Lottery Corporation’s PROLINE

Rams -4, total 49

ALC’s PROLINE has 30 prop types that are live with more to come and winning margins events for sale, along with a promotion where your first 10 $25 wagers on the Super Bowl will earn a $10 free bet on winning margins. ALC says advance sales are strong and it hopes to continue the annual trend of blowing away the previous year’s Super Bowl sales record. ALC’s PROLINE games are the only legal betting options for sports bettors in the provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland. (All data accurate as of 3 p.m. ET on Monday.)

Moneyline: 65% of the money on the Rams to win.

Spread: 52% of the money on Bengals covering the spread. Spreads on ALC’s Stadium Bets online list have been its biggest seller, thanks to its 2.5% vig.

Total: 53% on the under.

ALC did not provide exact numbers for props, but says its top-selling props to this point are the same traditional top sellers from the regular season including passing, rushing, receiving yards, and to score a TD. ALC doesn’t offer many novelty bets, but there will be a few available closer to Sunday. Historically, the coin toss prop is one of the best-selling events of the year.

“While there will be sharp and regular play, the volume of players and variety of wagers we see being placed make it clear that this isn’t just a sporting event, it’s an event, period,” said ALC Sports Betting Manager Scott Eagles.

Photo: Kirby Lee/USA TODAY

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