Mississippi Sports Betting Handle Flat In October

Mississippi sports betting handle was up a tick from September, but revenue fell big after the books lost $330,000 overall on the grindiron.
Flat Handle MS Sports Books October 2018
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After just a few months, it’s become apparent that Mississippi needs mobile and online sports wagering.

On Tuesday, Mississippi gaming regulators posted sports betting data from October. The state’s casinos took roughly $32.8 million in handle last month, up about 3.4% compared to the $31.7 million wagered in September.

September’s handle was a fivefold increase over August.

The Magnolia State books kept nearly $1.2 million of the handle in the form of revenue, which represented a win percentage of just 3.6%. Sportsbooks in Nevada typically hold about 5% of the handle.

In September, the Mississippi books won $5.5 million, so revenue fell about 78% month-over-month.

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The coastal casinos accounted for $21.78 million of the statewide handle (66%).

Rough month for football

About $22.5 million of the handle came from the gridiron (68%).  However, the books collectively lost $330,000 from non-parlay football bets. The coastal casinos were in the red about $600,000 to football bettors.

Mississippi sports books won nearly $4 million on football in September.

About $2.3 million of the October handle came from basketball. The books won approximately $410,000 from the sport.

The 2018 MLB season wrapped up last month with the World Series. The books took about $2.15 million in wagers on baseball, and won roughly $275,000 on those wagers.

In Mississippi, the first (half) month of the NBA season was more popular than the final one for MLB.

The “other” category, which includes bets on sports other than football, basketball and baseball, accounted for about $1.3 million in handle and about $120,000 in revenue.

Parlay bets comprised $4.5 million in handle and $700,000 in winnings for the books, a whopping hold of over 15%. .

Comparison with New Jersey

While Mississippi stalled, the Garden State had a huge October in terms of handle. New Jersey handle was up 41.7% month-over-month to $260.7 million. However, revenue was roughly halved, going from $23.9 million in September to $11.6 million last month.

The increase in Garden State handle was thanks in part to the spread of additional betting options.

New Jersey has online and mobile wagering, which accounted for $174.4 million of the statewide handle (66%).

The share of the pie was even greater in terms of revenue. New Jersey online sportsbooks won $8.8 million of the $11.6 million, or about 75%.

New Jersey is case in point why Mississippi needs online betting options.

Mississippi gaming revenue

Overall, Mississippi casinos won $167.2 million in October from all their games. That’s up about 6.5% from $157.1 million in October 2017.

As mentioned, the books won a combined $1.2 million last month. Overall Mississippi gaming revenue grew roughly $10.1 million year-over-year. Overall gaming win grew 8.7% year-over-year in September.

From this we glean that the sports betting buzz may be having an immediate impact on other casino game revenues.

Mississippi’s commercial casinos won $2.08 billion in 2017, down 2% compared to the $2.12 billion from 2016. The decline followed modest gains the previous two years.

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