Same-Game Parlays The Focus For Sportsbooks Entering NFL Conference Championship Sunday

Endless options exist for how to bet Chiefs-Bengals and Rams-49ers besides just spreads and moneylines
Same-Game Parlays Chiefs vs. Bengals
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It’s no secret that sports betting operators see their highest margins on parlay bets. Just as one example, in November in Illinois parlay wagering made up 21.3% of the statewide handle but produced 55.7% of the sportsbook revenue. It’s like that, give or take a handful of percentage points, in almost every state, almost every month.

One look at the landing page for just about any mobile sportsbook heading into the NFL’s conference championship weekend will tell you just how central parlays are to their business models right now.

At FanDuel Sportsbook, the innovator in the U.S. when it came to introducing single-game parlays — or as they call them, Same Game Parlays — the book is promoting a $10 “risk-free” SGP on either the AFC or NFC championship game. If you lose, you get your money back in site credit.

At DraftKings Sportsbook, you can get up to $25 back on an SGP on each game — so, two refunds total if your parlays lose — though it’s important to note that DK’s refunds come in the form of “free bets,” which ultimately have a little less than half the expected value of site credit.

Keep hunting and you’ll see similar options pushed at BetMGM (where they’re branded “One Game Parlays”), BetRivers, and beyond.

There aren’t many big odds boosts being offered as of Friday morning — those figure to increase in volume as Sunday’s kickoffs draw closer — but FOX Bet has one parlay that stands out on that front. The operator has a “Super Boost” on both Cooper Kupp of the Rams and Ja’Marr Chase of the Bengals to score touchdowns, elevated from a +225 payout to +300. Sometimes, an advertised boost isn’t really a boost at all, but this one is. The same unboosted player prop parlay prices out at +233 at DraftKings and +215 at FanDuel.

And head back to FanDuel, and you’ll find plenty of promotion for its newest parlay addition, the Same Game Parlay Plus. There’s no boost here, but FD has put an SGP+ together for bettors who don’t feel like building their own, combining Chase and Travis Kelce TDs in one game with Kupp and Deebo Samuel TDs in the other for a payout of +1159.

Yes, there are also traditional betting options

For old-school bettors who just like to bet sides and moneylines — and who like to have a better chance of cashing their bet, even if the amounts they can win aren’t as astronomical as with parlays — the various regulated sportsbooks are fairly consistent on their conference title game offerings and haven’t seen much line movement during the week.

As of Friday morning, the Chiefs are 7-point favorites over the Bengals at most sportsbooks, with either -115 or -120 juice on the Kansas City side. FanDuel has a 7.5-point spread with -104 juice on K.C., while FOX Bet and Betfred go -7.5/+100. On the Cincy side, it’s even money on +7 at both DraftKings and BetMGM.

Every major book has the point total set at 54.5, though if you shop around, you can find slight variations in the vig. Betfred has it priced at -105 on both sides, and DraftKings equals that on the over.

The most attractive moneyline price on the Chiefs is -345 at Caesars Sportsbook, while Caesars, FanDuel, and all of the books affiliated with Kambi (BetRivers, Barstool, Unibet, TwinSpires, and more) have the Bengals at an industry-best +285.

Every single legal book has the Rams favored by 3.5 over the 49ers in the NFC title game, but again, the juice isn’t the same everywhere. Betfred has the Rams side at +100, while the best vig on the Niners is -110 at several books.

There’s a half-point of variation in the total: BetMGM, FOX Bet, DraftKings, and FanDuel have it at 45.5, while Caesars and the Kambi books are a tick higher at 46.

As for the moneyline, BetMGM’s -175 is the best price on L.A., while San Francisco believers can get +165 at Caesars.

If you’re in a state that has launched more recently — such as New York, now three weeks into the game, or Louisiana, which just went live on Friday morning — keep your eyes peeled for not just the typical bonuses and boosts, but also various sign-up promos worth four figures in refunds or deposit matches.

Photo: Kareem Elgazzar/The Enquirer/USA TODAY

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