With little competition for the sports betting dollar, UFC 249 generated roughly four times the handle of a typical PPV at some online books.
Live sports are back in the U.S., and online/mobile sportsbooks are helping bettors get back in the game with lucrative promotions on UFC 249.
Quarterback Tom Brady's decision to leave the New England Patriots after 20 seasons gave sportsbooks a jolt with some U.S.-based action.
The high-stakes FIDE Candidates tournament, featuring an American as the clear favorite, is still on and sportsbooks are very interested.
A bill to legalize both retail and online/mobile sports betting cleared the Kansas Senate on Wednesday, setting up House consideration.
It remains to be seen how long XFL 2.0 can last, but through three weeks, the public has embraced the opportunity to bet more pro football.
There remain three clear favorites and a handful of intriguing long shots as the NBA title odds adjust heading into the all-star break.
Several sportsbooks are seeing more money bet on tails for the coin toss prop bet, with one legendary bookmaker surprised by the handle.