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Will Legalized Sports Betting Help Boxing Climb Off The Canvas?

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It’s maybe the finest quote a boxing broadcaster has uttered since “Down goes Frazier!”: Former HBO commentator Larry Merchant said several years ago, “Nothing will kill boxing, and nothing can save it.”

For much of the last three decades or so, boxing has lived in a sort of sports limbo. It has been pronounced dead more times than Kenny McKormick, and it is in constant supposed need of saving.

On the one hand, boxing clearly is not a part of the American sports mainstream, except for maybe one or two weeks a year. On the other hand, it is overwhelmingly popular in other countries and is a steady money-churning niche sport in the U.S.

The Supreme Court’s reversal of PASPA on May 14 could have an enormous impact on the health of a variety of sports, so it’s worth asking about one that was part of the big three (along with baseball and horse racing) a century ago and is now a tier or two below that: Will legalized, regulated sports betting result in a revival for boxing?

Punching your ticket

Betting on boxing is fairly simple and straight-forward. There’s no point spread to worry about. The most basic bets are on one fighter or the other to win, and a popular prop bet is over/under a certain number of rounds that the fight will last. You can make more targeted bets on a fighter winning specifically by knockout or decision, and you can do the equivalent of betting a single number on the roulette wheel by picking a particular round, often at long odds, in which one fighter will stop the other.

The last time I was in Las Vegas, for the Gennady Golovkin-Canelo Alvarez middleweight championship fight last September, MGM offered an unusual opportunity to bet over or under the number of points a fighter would total on the three official scorecards, a bet that only became official if the fight went the distance. I made a small bet on Canelo at over 339.5 points (basically, him doing better than losing by an average score of 115-113), not because I was confident he would win, but because the chance of one or two judges being friendly to the Mexican cash cow seemed high. I was rewarded when judge Adalaide Byrd handed in an unfathomable 118-110 card for Alvarez in a fight that was fought on roughly even terms, but I lost it right back with my bet at +180 odds on Alvarez to win by decision, as the official verdict was a draw.

Atypical prop opportunities like that aside, boxing is an easy sport to bet. You have your fighter you think is going to win, and if you like the price you’re getting, you pick him. But just because it’s an easy sport to bet doesn’t mean it’s an easy sport to win on.

“I very rarely bet boxing,” Showtime boxing analyst Steve Farhood, a lifelong sports betting enthusiast, tells USBets.com. “When I bet on a basketball or football game, I don’t delude myself into thinking I know anything more than anyone else. I usually bet just to watch the game and have a little interest. With boxing, I feel like I should be smarter than to lose bets, so I pick and choose very carefully. And I don’t bet on fights I work as a broadcaster. So in 40 years in the business, I’ve probably made 15 to 20 boxing bets during that whole time.”

In essence, Farhood only bets boxing when (a) he’s not calling the fight for TV, and (b) he sees an undeniable opportunity. The biggest bet he ever made — on any sporting event — came in the first fight between Oscar De La Hoya and Julio Cesar Chavez, a 1996 bout that rising star De La Hoya won by fourth-round TKO due to aging legend Chavez’s face dripping so much blood you’d think he’d bladed, pro wrestling-style. De La Hoya was only about a 2/1 favorite, odds that didn’t reflect his physical superiority at the time. Farhood saw a similar opportunity when washed-up Muhammad Ali wasn’t enough of an underdog against prime Larry Holmes.

“The only really good gambling opportunities in boxing,” Farhood says, “come when the emotion of the fight affects the odds. When you get a really big fight and there’s a lot of emotion — Larry Holmes-Gerry Cooney would be another example — it can drive the line and take away the balance that’s normally there.”

Location, location, location

Considering that many of the biggest fights take place in Las Vegas, where sports betting has been available at casinos since the Union Plaza opened a sports book in 1975, there’s a case to be made that not much will change as a result of other states legalizing and regulating wagering. 

That said, something might change in terms of more fights being lured out of Nevada.

“I think what we’re looking at is the potential for geographic expansion, the potential that boxing takes place in more places than is currently the case,” HBO blow-by-blow man Jim Lampley told me on the HBO Boxing Podcast days after PASPA was overturned. “And you go back to the 1930s when a guy might be boxing in Portland one week and Yakima the following week and in Butte or Boise the week after that, etc. That is a far-fetched scenario for the current era, but I could certainly see a return of more boxing to Atlantic City, more boxing on the Gulf Coast of Mississippi, more boxing in Florida, more boxing in California. And just a general geographic expansion of the sport — which would be good for boxing fans and good for boxing over the long haul.”

Boxing is already starting to make a comeback in Atlantic City, where on August 4, Sergey Kovalev headlines a light heavyweight doubleheader televised by HBO. But does sports betting have anything to do with that? The fight card is at the brand new Hard Rock AC, which doesn’t even have a sports book yet. Casinos pay site fees to host boxing in order to draw customers who will then gamble on the table games and the slots, and while sports betting sweetens that deal, it’s not a casino’s central motivation.

“The expansion of boxing to more cities and states, that’s something that’s already started,” Farhood says. “We have so many casinos now that didn’t exist 10, 20 years ago. Places like Turning Stone [in New York], Temecula [in Southern California]. There are a lot more casinos to host boxing, and the marriage between casino gambling and boxing is still a strong one. This is a trend that’s already started, and I don’t think that sports gambling will accelerate it.”

Phoning it in

What could boost boxing is when sports betting goes mobile, taking fight location out of the equation. This is true of all sports, really. The greater the convenience, the easier it is to place a bet on a moment’s notice, the more betting there will be. And when a casual fan bets on a sporting event, that person is more likely to watch that sporting event.

There might be some hesitance to bet on boxing, however, because, like tennis, it’s an individual sport in which all it takes is one participant to rig a result. Farhood, however, thinks regulation will clamp down on that.

“A couple of weeks ago, there was a Wimbledon doubles match involving Fernando Verdasco, and red flags were raised because people who had a checkered betting background made big bets,” Farhood notes. “If there’s a huge bet or bets made on a fighter, the regulators are going to see that. It’s going to raise a red flag.

“If you have a big fight and you’re making $5-10 million, how much do you have to get paid to make it worth it to throw a fight? I think with the regulation and the size of the purses, both of those things will work to safeguard against fixed fights.”

So regulated sports betting could help clean up boxing’s reputation. But it isn’t likely to “save” boxing and make it a mainstream sport again.

Every sport has the potential to grow its fan base thanks to sports betting, but not in a way that’s going to dramatically shake up the current sports hierarchy. Boxing, baseball, and horse racing will never die. But they’re never going to become the big three again either.

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